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【With the same author name:【Shang Xiaoyan】 Found 2 articles】 /Page Order by: Asce Desc

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| F270

Brand should Be Gorgeous: A Literature Review of Consumer Response to Brand Logo Design

Shang Xiaoyan, Guo Xiaoling

Nowadays design has become the third driver of innovation after technology and market. Brand logo design reflects the “appearance” of the brand, which influences the brand image, custome...

First published at: Jan 01, 2020

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doi:10.16538/j.cnki.fem.20191111.001

Foreign Economics & Management, Vol. 42, Issue 01, pp. 55 - 69

| F270

Are Foreign Monks Better at Chanting Sutras? A Literature Review of Foreign Branding and Prospects

Shang Xiaoyan, Guo Xiaoling

Foreign branding is the strategy of spelling or pronouncing a brand name in a foreign language. Brands employing foreign branding strategy are referred to as foreign-sounding brand name(s)...

First published at: Nov 01, 2017

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doi:10.16538/j.cnki.fem.2017.11.002

Foreign Economics & Management, Vol. 39, Issue 11, pp. 14 - 30

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